USA Today – Nancy Dunham
“So school officials are seeking ways to inspire kids to try the healthier options. One way is with behavioral science. Cornell University professor Brian Wansink, co-founder of the Smarter Lunchrooms Movement, says kids can be swayed by renamed dishes — “crunchy carrots” or “power peas.” ‘Giving vegetables a tasty name or putting them first in line … greatly reduces their waste.'” (more)